The Ambulance That Cried Wolf.
SMS built thirty years of urgency into a single notification sound. Brands are spending it on flash sales. The fraud alert arrives into the silence that follows.
Jul 1, 202610 min read
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#sms-marketing
Articles tagged with #sms-marketing
The Fisherman Who Poisoned the Lake to Catch More Fish.
What brands are doing to their own communication channels — collectively, rationally, and without realising it — and why Garrett Hardin predicted this in 1968.
Jun 17, 202612 min read1
Imagine You Proposed Marriage Over a Traffic Announcement.
What that has to do with your CPaaS strategy is going to bother you for a while.
Jun 14, 202610 min read14
You Don't Have a Channel Problem. You Have a Conversation Problem.
And the science that explains why has been sitting in evolutionary psychology since before WhatsApp existed.
Jun 12, 202614 min read6