The Ambulance That Cried Wolf.
SMS built thirty years of urgency into a single notification sound. Brands are spending it on flash sales. The fraud alert arrives into the silence that follows.
#channel-strategy
Posts tagged #channel-strategy
Imagine You Proposed Marriage Over a Traffic Announcement.
What that has to do with your CPaaS strategy is going to bother you for a while.
You Don't Have a Channel Problem. You Have a Conversation Problem.
And the science that explains why has been sitting in evolutionary psychology since before WhatsApp existed.
