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Articles tagged with #brand-communication
Brands have more customer data than ever. They use it to personalise the words. Jenny Thomas identified the failure that happens next — in 1983, before MarTech existed.
Brands invest everything in the entry experience. The exit is left to chance. Jack Brehm identified the psychological consequence in 1966 — before MarTech existed to scale it.
Every discount teaches one lesson. Harry Helson's adaptation level theory explains why that lesson never expires — and what it costs every time the brand sets full price.
Brands treat last quarter's campaign data as insight into next quarter's customer. Baruch Fischhoff named the psychological mechanism that explains why this feels right — and why it almost always isn't.
SMS built thirty years of urgency into a single notification sound. Brands are spending it on flash sales. The fraud alert arrives into the silence that follows.
Why the subscriber list your brand is protecting as its most valuable asset may be the thing quietly destroying its ability to reach anyone.
